How we doubled monthly enquiries and cut booking no-shows by 45%

The Challenge

The client had a website built five years ago that was slow, hard to use on mobile, and required customers to fill out a long email form just to request an appointment. Leads were slipping through because of the friction, and manual back-and-forth emails to confirm timings created admin overhead.

The Strategy

We rebuilt the website on Next.js App Router for instant load speeds, designed a calm and modern brand layout, and integrated a clean Calendly booking flow directly into the hero section. We also configured automated text-back sequences via their CRM to confirm sessions and send reminders.

The Results

Within the first month of launching:

• +112% Enquiries: Monthly bookings doubled since customers could confirm bookings in seconds.
• -45% No-Shows: Auto reminders kept clients notified, saving therapist slot wastage.
• Page Speed: Hand-coded architecture optimized load times to 0.7s on mobile devices.