How we saved a local home services brand 12 admin hours per week and boosted quote conversions by 38%

The Challenge

The client operated a plumbing & roofing business with five vans on the road. Their website had a basic text form. Customers had to fill it out, wait for an admin to call them, gather information over the phone, and manually calculate quotes. High-intent leads went cold while waiting for estimates.

The Strategy

We designed and built an interactive step-by-step Quote Estimator. The app calculated a ballpark price range based on boiler/roof parameters provided by the user. Once submitted, n8n webhook routes pushed lead details directly into GoHighLevel, sent an auto SMS back to the prospect, and pinged the admin team on Slack.

The Results

Following deployment:

• 12 Hours Saved/Wk: Automated data collection eliminated manual admin phone calls.
• +38% Quote Conversion: Instant price estimates kept users engaged and reduced bounce rates.
• Instant CRM follow-up: GoHighLevel sequences automated responses, scheduling on-site visits in under 3 minutes.